THE DECK STRUCTURE THAT TURNS COLD PITCHES INTO 4-FIGURE GIGS
WHAT’S INSIDE
01
Cover
[BRAND] × [YOU] — one hero image in their visual language.
02
The Insight
Why you’re reaching out — the gap in their content you can fill.
03
Who You Are
Two-line bio + three proof numbers. Credibility in five seconds.
04
Selected Work
Three pieces chosen for THEIR world — not your greatest hits.
05
The Idea
One concept pitched like a film: title, logline, why it fits their audience.
06
Visual Direction
A five-frame moodboard grid that sells the look.
07
Deliverables
Three tiers — Essential, Campaign, Partnership — so they choose spend instead of saying no.
08
Proof
One case study as numbers + a quote. One believable result beats ten vague ones.
09
Process
Five steps from call to delivery — kills the ‘are they organized?’ doubt.
10
Investment
Three price rows with the middle anchored as recommended.
11
Next Steps
One ask, one date, gentle urgency: “I’m holding these dates.”
WHY THIS STRUCTURE — A TRUE STORY
01 — THE CANVA TEMPLATE
Duplicate the link, swap in your work and numbers, export. Every slide has fill-in prompts so you never stare at a blank page.
02 — VIDEO WALKTHROUGH
Slide-by-slide customization: what to write in the insight, how to pick relevant work, how to price the three tiers for your level.
03 — OUTREACH SCRIPT
The short email/DM that gets the deck opened — first message, follow-up, and the re-engagement nudge that revives dead threads.
SMART MONEY MOVE
I have no big brands in my portfolio yet — will this work?
Yes — the structure is built around insight and idea, not logo walls. The walkthrough covers exactly what to show when your proof is thin (and slide 08 works with a single small result).
Do I need Canva Pro?
No — the free Canva plan is enough to duplicate, customize and export the deck.
What should I charge in the Investment slide?
The walkthrough gives ranges by experience level and project type — and the full course goes deep on pricing and packaging if you want the complete system.
What if it doesn’t help?
30-day money-back guarantee — email me with your receipt and you’re refunded in full.
THE PITCH™ — TEMPLATE + WALKTHROUGH + SCRIPT